Growth & Marketing Associate

Focus: Pillfolio app growth, adoption, and brand trust

Role Summary:

You will own end-to-end growth for Pillfolio, FIRERIX’s medication management app. This role blends product marketing, healthcare-friendly growth tactics, and AI-powered execution. Your goal is to drive user adoption, retention, and credibility in a regulated healthcare environment.

Learn more:

• Pillfolio YouTube channel (intro & getting started)
• Pillfolio project page

Key Responsibilities:

• Own Pillfolio’s growth strategy from launch to scale
• Plan and execute outreach to patients, caregivers, and pharmacies
• Lead App Store Optimization (ASO) and review strategy
• Build and optimize landing pages, email campaigns, and onboarding flows
• Work with Product & Engineering to improve activation and retention
• Use AI tools for content creation, analytics, experimentation, and automation
• Track KPIs: installs, activation rate, retention, CAC

Pillfolio-Specific Outreach Activities:

• Patient-focused education campaigns (med adherence, reminders)
• Pharmacy-facing value propositions (patient engagement, loyalty)
• Content partnerships with healthcare blogs and communities
• App Store feature positioning and compliance-safe messaging

Required Skills & Experience:

• 3+ years in growth, product marketing, or digital marketing
• Experience with mobile apps (healthcare preferred)
• Strong understanding of funnels, analytics, and experimentation
• Comfortable working with AI tools (LLMs, automation, analytics)
• Clear, ethical communication mindset (healthcare-sensitive)

Nice to Have:

• Digital health, pharmacy, or SaaS background
• ASO and paid acquisition experience
• Early-stage start-up experience